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What is an e-marketplace?

An e-Marketplace, short for electronic marketplace, is a digital platform that connects buyers and sellers for the purpose of buying and selling goods and services online. e-Marketplaces provide a virtual space where businesses and individuals can conduct transactions, exchange information, and collaborate in a secure and efficient manner.

e-Marketplaces come in various forms, such as B2B (business-to-business) and B2C (business-to-consumer) marketplaces. B2B e-Marketplaces cater to businesses looking to procure goods and services, while B2C e-Marketplaces serve consumers seeking products from various sellers.

These platforms often offer features like product listings, secure payment processing, reviews and ratings, and communication tools to facilitate interactions between buyers and sellers. e-Marketplaces have become integral components of e-commerce, providing access to a wide range of products and services on a global scale.